Wednesday, September 10, 2008

For Auto Supplier PR Executives

Can your PR agency explain what this picture is and how every component here works? We can because we work for manufacturer of both the variable geometry turbo and the engine manufacturer.

Our shop in Detroit is a curious bunch. We run the gamut from former Chicago-based consumer marketing PR-types to more B2B auto technology/policy industy PR strategists (I fall into the latter).
Interestingly, our growth n the last five years has been built primarily on getting ahead of the curve on using social media (i.e. the internet) to creatively engage consumers for companies, but we've also added clients on the more traditional auto supplier B2B side of the house . . . the difference being that Weber Shandwick is more global than most of our clients, let alone our competition, and having capabilities worldwide is a quickly growing need as the supply base continues to consolidate. Here's us in a nutshell:

No comments: