Showing posts with label Mercedes Benz. Show all posts
Showing posts with label Mercedes Benz. Show all posts

Thursday, December 11, 2008

Question for Richard Shelby: Can we call you Dick?


Richard Shelby: Can we call you Dick? If we may, then why, Dick, on Fox News recently, why would you lie—and then let people know you just lied—about your interest in helping foreign companies at the expense (via neglect) of the U.S. automanufacturers?

Wallace: Do you have as Sen Levin has said an agenda to help your local foreign auto makers?

Shelby: I don't have an agenda, but I'll tell you this, in the South, from South Carolina to Kentucky, Georgia, Tennessee, Mississippi, Texas, we have about 124,000 people employed in the automobile industry. They are competing. They are competing. GM, Ford, Chrysler can compete, but not under the model that they have now [Ed: that part is true]

124,000 is very specific number. Where did you get it if you don't have an agenda?

You know, Dick, the Hyundais and Toyotas and Hondas and Mercedes of the world come from countries where their Federal governments pay for workers healthcare. For better or worse, the U.S. largely does not. So when the Big Three could, they paid for their workers healthcare.

Wasn’t that terrible? U.S. citizens . . .or let me put this another way . . . voters, had their healthcare provide for if they got a job working for the Big Three.
And these same companies paid into large pension funds to help fund their retirements. I know Alabama workers would have like that, wouldn’t they?

Two points: one, the playing field isn’t level and GM, Ford and Chyrsler are very much trying to shed these legacy costs (lower standards of living for American blue collar guys, isn’t that awesome? I frankly do not want the guy next to me at the gas pump to make Chinese or Mexican wages; yes, the entitlement mentality must go, but I wish poverty on no one).

But you can’t just turn the spigot off, Dick; two mega forces (the formerly Big Three and the UAW) regrettably have to work at at rate I’ll call “hastened incrementalism.”

As Wagoner testified, the margin of labor costs between Toyota and GM will be essentially nothing come 2010. It’s happening. We all wish (except those UAW families) that it had happened sooner.

Point two: even though you’ve got some 100K plus employed by foreign interests in the South, the vast majority of the vehicles goes back to Korea, Japan and Deutschland AG. Dick, they’re foreign. That means the money, too, is mostly shipped back to foreign interests--that is non-American interests, Dick.

Yet you sit wobbly on your throne of sorgum on C-SPAN talking about the purity of capitalism, and how the beauty of it is that some companies rise and succeed and others fail.

But you didn’t point out that you interferred with the market by supporting millions in subsidies to these foreign interests by way of tax abatements(remember, if you believe the UAW, labor is only 10% of the cost of a new car, which means most of the money flows out of the U.S.).

To better understand the gross hypocrisy of Dick Shelby, undoubtedly ghost written for Compuware Chief Peter Karmanos by my former boss, read on. Jason knows how to make a point (and if you somehow see this Pella, Iowa, let me know what you're up to these days).

Tuesday, September 9, 2008

Autoextremist: PR Won't Work for Detroit?

http://www.autoextremist.com/current/

The ever delicate and nuanced Peter DeLorenzo essentially says to Detroit OEMs: Give up on your PR efforts . . . you lost the image war. As usual, his reasoning is on very solid ground, the idea being that amazing products will help cure what ails GM, Ford and Chrysler. That's right. But he's wrong (sorry Peter).

But to say that communications and marketing just don't/won't work is folly. I offer as Exhibit A a brand that makes high-quality, reliable, intrinsically good products, but doesn't communicate its value very effectively as measured by sales . . . Acura.

Mercedes-Benz, on the other hand, outsold Acura in August, as they do most months/years, but hasn't remotely approached Acura's reliability in recent years. I'm aware the reliability is but one reason people buy cars (especially luxury cars that no one needs); design, performance, resale, et al. all count too. But when you ask most real people what is meant by a "good" car, they'll say "high quality" or "reliable."

Sorry to say this Peter, but the brand still counts for something, and Mercedes proves the point. And brand is another word for the intangibles. Some of those intangibles are not consciously communicated, and not all can be helped by PR and marketing, no argument.

But I fully appreciate and mostly agree with the spirit and direction of Delorenzo's rant. Autoextremist has always been a provocative, thoughtful read and product, product, product is still the automotive equavalent of location, location, location.